We would like to update you about the new option added to the website due to an updated requirement of GDPR where users will be able to accept the different lists of cookies used during their visit to the website.
What needs to be configured?
If you are working with Google Analytics under your GTM you will need to follow these steps:
- Create 2 new Data Layer Variables in GTM (GDPRanalytics and GDPRpersonalization)
2. In any event added related to the collection of data (Analytics) of the user you will need a Custom Event (trigger type) and fire it only when the variable is contained/approved.
If you are using aspects of "re-marketing" such as Google Ads, Facebook ads or campaign tracking management or any other aspects of following user behavior you should use the "Personalization" aspect approval.
In order to activate this option, you should go to New IBE > Update website settings > GDPR new ruling.
This will be shown like this on your website: